We as consumers have never been more conscious of the food that we eat and the ingredients we put into our bodies. Food awareness is at an all time high and customers are more interested than ever before in the story behind the food on their plate.
Nowadays we are all aware of the various health benefits and risks associated with various foods, everything from obesity to cancer, from muscle-building to diabetes. Now more than ever, people are looking for the healthier food options, and brands are quick to jump on the bandwagon.
The food industry is in the middle of a perception shift. Let’s have a look at some of the up and coming market trends for healthy eating.
Food manufacturers are responding to a more educated and health conscious market by reinventing their products accordingly.
More and more we are seeing gluten-free, dairy-free, organic, low fat, low salt, sugar-free options of our favourite brands.
The healthy eating market is set to push through the $1 trillion barrier for the first time in 2017 and unsurprisingly, there are a whole lot of companies looking for a piece of that wheat-free pie.
Healthy food for kids
With the public becoming more educated on the benefits and risks associated with certain foods, parents are becoming increasingly concerned about the food they are giving to their children.
As a result, companies have started introducing new healthy product ranges designed for children. The meals are designed to be appealing to children, whilst meeting nutritional guidelines and limiting the use of artificial additives.
The story behind the food
The more information that is available, the more consumers are becoming interested in their food. In the past, we could go into a restaurant or a fast food outlet, sit down and enjoy a nice burger without giving it a second thought.
Today, we have been programmed to give it a little more thought, what exactly is in this burger? Do I trust its ingredients are pure? How did it make it from the animal to my plate? Brands are building information on their supply chains into their marketing strategies to answer these questions before we as consumers can even think to ask them.
Companies are pushing messages of local produce, ethically sourced products and high quality ingredients…because that is what we are demanding in our products.
It’s all on the label
Governments are introducing more and more legislation around what companies must include on the labels of the food products they produce.
This undoubtedly makes them think twice before lobbing any old delicious but rubbish ingredients into their tasty treats.
There is an increased visibility in food contents now with clear labelling telling us exactly what additives, preservatives, colouring and sugar is included in that extra large slice of New York cheesecake.
The customer is always right
So consumers are more informed than ever and our demands are changing.
Leading food manufacturers are evolving product ranges to meet the needs of the health foods market, and smaller healthy eating companies are getting bought out for millions.
Companies exist to make a profit, and if we want clean eating – and more importantly, are willing to pay for it – then they will bend over backwards to provide it.