Quinoa is one of the oldest types of grain cultivated in crops across the globe, being native to the traditional agriculture of Peru, Bolivia and Ecuador. In the past few years, quinoa has gained a growing amount of attention, due to the increasing trend in healthy eating habits of the global population.

Because many people suffer from celiac disease which is a disorder of the digestive system, the idea of consuming grains that are gluten-free becomes very appealing.

Quinoa is a whole grain, making its nutritional value be very high, making it an incredibly valuable part of healthy and balanced diet. Thus, the market is moving to consume more quinoa as weeks and months go by. Let’s see the likely direction quinoa trends will go in.

Increased demands on the market and lower prices

Quinoa has been one of the cheapest grains to buy over the last couple of years needing which is traditionally imported from afar due to the scarce crops around the world, quinoa market trends are starting to change.

The high demand for this grain on the current market makes farmers introduce quinoa to their variety of crops. In fact, the farming of quinoa is thriving in Europe facing a constant growth, even if the price is dropping to match demand.

Studies show that last year, in 2015, no less than 7000 tons of quinoa were produced in Europe, most of it, about 5000 tons, belonging to the farmers of France. Europe decided that it is better to grow quinoa than having to face the increasing demand for larger imports and the duties that come with this.

The development of various products

The increase in demand also made farmers and manufacturers change their strategy. Researches were used to see how new varieties of quinoa can be made to grow in a wide diversity of climates, besides the ones the plant is used for growing in within hotter South American climates.

The result of the study showed that crops of quinoa could easily be cultivated in Australia and Canada with no problem at all. Also, there is a lot of crop diversification going on.

Consumers will not only find quinoa flour or syrup on store shelves but also snacks, soups, smoothies, burgers, even food for babies, are starting to be quinoa-based.

Strategies to increase production

It is not a secret that the world’s climate is changing, even Bolivia and Peru, the homelands of quinoa, are fighting against climatic difficulties.

So everybody involved in the production process, starting with farmers, cooperatives, and manufacturing companies, work hard to improve their strategies and methods for increased productivity, regardless of the impending climate change.

The idea is not to change traditional farming in it’s entirety, but to invest in machines that can do the job better and faster, producing more of this grain to meet the growing demand for it on the market.

The consolidation of the market’s leader

Up to this point Peru is on the pinnacle of quinoa market producers globally. In 2014 Bolivia managed to keep up with the pace set by Peru but in 2015 Peru took the lead, showing that it has what it takes to be the biggest grower in quinoa production.

The changes that Peru needs to make to remain market leader in 2016 as are extremely high with export numbers being well above the rest of the countries in the same sector.

Article Name
Quinoa market trends
Did you know that the majority of quinoa is grown in Peru? With changes in global demand for quinoa how will Peru and the global markets adapt?
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Into Forward