The year of 2013 was a particularly trendy year for mobile technology. The first notable trend was in wearable technology. People had already been used to smartphones and tablets by this point, but the concept of wearing a watch with smart technology was something new. Of course, these watches had fewer functions than smartphones, but they were able to calculate blood pressure, heart rate, distance traveled and other fitness related information. That is why many of these smartwatches were marketed towards people who wanted to track their health and fitness. FitBit and Nike FuelBand were two of the biggest wearable sellers for fitness tracking.
Another trend in 2013 had to do with major phone carriers eliminating their two-year contract plans. Ever since the iPhone was released in 2007, these major carriers forced people to pay for two-year contracts in order to get service to their phones. Either that or they had to pay a one lump sum for the entire amount. Well, that all changed in 2013 after T-Mobile became the first major carrier to offer monthly installment plans to their customers. This allowed them to just pay one monthly price without any long term commitments or obligations. Soon after T-Mobile did this, other major carriers like AT&T and Verizon followed in their footsteps by offering their own monthly installment plans as well. Perhaps the biggest benefit to doing this was their ability to draw in more customers who normally couldn’t have afforded a bigger contract or lump sum payment.
Fans of Apple iPhones were able to purchase a cheaper version of the iPhone 5 in 2013. The standard iPhone 5S cost $649, but the cheaper version called the iPhone 5C cost only $549. Not only that, people could purchase these phones through their carriers for anywhere between $99 and $199 if subsidies were available with the plan. There was also something similar with the Apple iPad as well. The standard iPad cost $499 but the cheaper iPad Mini had a price tag of $399. Besides the $100 difference in cost, the cheaper devices also had less storage than the more expensive version. But for people that just needed a mobile device for basic use, these discounts brought more people to Apple products.
The thing that was most fascinating about 2013 was that it paved the way for Android phones to become more common. Before 2013, Android needed to be updated frequently and there were very few apps for it. Now Android has grown to be very popular and it is the second most popular mobile operating system in the world.